ArtworkCraftworkPaperworkPatchworkBlogPodcast




The Hollow Bunny Concept

Published on April 16, 2006
By Mark Sahm

Setting a quick Easter theme in play, I can express what I’m feeling and thinking right now. I’m recalling how back in the days of my childhood, I’d get those giant chocolate bunnies every Easter. These bunnies would get promptly wrapped in aluminum foil and tossed in the freezer. Then every night for the next two weeks, I’d spend fifteen minutes a night gnawing at that frozen hunk of sugar laced cocoa, getting as much of a treat as I could before relenting.

Nowadays, the chocolate bunies that the kids receive at Easter are hollow inside, as compared to when I was a kid, the bunnies were solid through. I understand it from the chocolate maker’s standpoint since they’re just selling the festive shape itself instead of the actual ounces of chocolate. But it seems like a real letdown from the days of my childhood.

As I stretch this example a little further, it explains my creative output over the last week. I have become the chocolate maker— my in-progress 2nd novel is the classic bunny. It is the treat which satisfies more, but it does not make as much money (if any at all!). However, about twelve days again, I had the opportunity to create a current day chocolate bunny— a website design project. This bunny has made me a nice commission, my first in that area. Yet since the site was not really my own, it was not as satisfying as working on my novel.

The role I’m accepting is that sometimes I can no longer be the child in such an equation. Sometimes you have to be the chocolate maker and realize that in order for your business (or life in my case) to survive, you have to do what is more productive, instead of enjoyable.

Yes, as you may have guessed, coupled with the Easter weekend away from home, this is basically my excuse for having written a whopping zero words this week on the quota. It happens, tough decisions are always in the balance. I’ll get it back. But at least I have a little bit more corporate sponsorship while I’m busy making solid bunnies again— that I didn’t have before. So it’s all good in the end. Cheers.



Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>